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Marketing your phoneword or phonename brings results...
If you have a phoneword - or are contemplating getting one to boost your marketing efforts - here are 5 handy tips regarding how to use it effectively to maximise its impact - and your advertising spend.
Use your Phone word throughout all your marketing activities – on promotions, throughout advertising, even on your business stationery and building signage.
Phone words are particularly strong in radio. If your business suits radio advertising, use it and ensure your Phone word features prominently in the broadcast.
Create fun little direct mail pieces for customers and prospects that connect back to your Phone word. For instance, send your prospects a packet of “lifesavers” with your name and Phone word as a solution to their problem.
Ever get a jingle stuck in your head? Create your own fun jingle featuring your Phone word and include it as “on hold” music when customers and prospects ring.
If you advertise in the Yellow Pages, make sure you feature your Phone word largely in your listing. Once a customer remembers your name, they don’t need to look you up any more, and that’s bad news for your competitors.
There are so many ways you can use your phone word and each time you use it, it grows stronger and stronger. A phone word is a valuable marketing asset and you should actively use it in your promotional activities to make the most of it.
Toll Free (usually referred to as Free Call or Free Phone)
Toll-free numbers in Australia are seven or ten-digit numbers beginning with the prefix "180".
The ten-digit version (1800 xxx xxx) is the most common, leading to toll-free numbers being colloquially referred to as "1-800" ("one eight-hundred") numbers. More recently, seven digit (180 xxxx) numbers exist, but are rare, and a much greater government charge is assessed on these lines.
For all types, the recipient business pays for incoming toll charges.
In some cases, 1800 numbers can be accessed from international lines.
Callers to an 1800 number are not charged a connection fee from a domestic fixed line. Calls from a mobile phone may incur charges depending on the provider.
Local Rate numbers
A system similar to 1800 numbering exists where 6 or 10 digit numbers prefixed with 13 (one-three), 1300 or 1301 (colloquially one-three-hundred) can be called at local call rates regardless of location.
Callers to 13 number are charged a "connection fee" by their telephone provider.
13 and 1300 numbers are often "smart routed" to the local outlet of chain stores or fast food premises. They may also be used by different companies in different regions.
Mobile Phones
Mobile callers are charged to phone a 1300 number or 1800 number, usually at their normal per minute rate.
Smart routed 1800 or 13(00) numbers often do not work on mobile telephone due to issues with identifying the source calling zone.
13 numbers, 1300 numbers and 1800 numbers are relocatable across Australia, and can be transferred between different telecommunications suppliers.
13 and 1800 numbers are a premium number scheme, subject to charges from the Australian Communications and Media Authority (ACMA) of approximately $10,000 per annum collected by the supplying carrier.
1300 DOMINOS: Spells more pizza...
In just ten weeks we saw results - the awareness of 1300 DOMINOS was higher than 131 888, we experienced an increase in calls to 1300 DOMINOS and the market also experienced sales growth.
 (Press release)
Mortgage choice: Leads soar...
Mortgage Choice, Australia's leading mortgage broker, is delighted with the immense popularity of its new national customer service centre number, the Phone Name 13 MORTGAGE.
 (13mortgage press release)
Free SMS: To prompt a swift response...
You can use different keywords for different media and then you are able to accurately chart the response of each media.
(free SMS article)
SMS to order: Marketeers turn to SMS for mobile marketing...
Brands such as Ford, Virgin Money, Dell, Tabcorp and Foxtel will be among the first to cash in on new mobile marketing. Brands and mobile marketing company TXT4 have collaborated to action a six month pilot called the Communications Alliance, where consumers will be able to interact with a brand via SMS messages to a 13 number at the cost of a local call. The brands expectations will be high, as they have been told the pilot will make advertising more accountable and increase lead generation by 50% to 150%.
(SMS for mobile marketing)
Forget the number: Remember the name...
What's in a name? Plenty if you are a smaller operator seeking ways to get potential customers to remember who you are and where to find you.
(forget the number)
Phone Names: Everybody is using them...
(even the comics)
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